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So, you have an idea. You've always wanted to start a business with this idea but... the timing's never right, you know nothing about business, and besides, who's going to feed the kids dinner!? So you talk yourself out of it. You’re smart and you're strong. You know you can do this, you just need a little motivation and guidance.

The Idea vs Life Internal Debate

You've been booking clients, making money and even have a pretty logo. But what your clients don't know is... you aren't a legal business. Eek! You want to turn official, but you don't know where to start or have the time. You need help with the process and guidance on what's right for your booming business.

The Side-Hustle Gone Wild

You compare yourself to other "successful" businesses and entrepreneurs you see online. You listen to podcasts, subscribe for free downloads, even revamped your branding; but it only leads to second-guessing every business decision you ever made. You're just not seeing the results you want. You need help figuring out how to book more clients and grow a business you can be proud of.

The Social Comparison Downfall

Can you relate?

Leah - Founder & Owner of Truth. Love. Courage. LLC

COMMUNITY-DRIVEN.

EXPERT-LED.

FOR FEMALE ENTREPRENEURS

6 months.

20 women.

Through in-person classes, mentor check-ins, accountability groups and continuous motivation from your cohort community, launching a successful business has never been easier.


With the knowledge and skillset you'll gain by attending our expert-led business classes, in just six short months, you'll graduate with the marketing, financial and growth strategies critical to a strong business foundation.

23

COHORT

,

A
WL

creative's

of the '22 Cohort Class launched a new or upgraded website.

87%

of the '22 Cohort Class was
able to quit their 9-5 jobs.

25%

Surveyed says being in the Cohort helped them grow their confidence in the success of their business.

100%

of the '22 Cohort Class graduated with a defined marketing strategy and raised their prices after completing the program.

85%

of the '22 Cohort Class completed the program and graduated.

98%

graduated with their Business License and Insurance.

100%

Prove it!
Show Me the Receipts

Cohort
/ˈkōˌhôrt/ noun

A cohort is a collaboration-focused group with similar needs, characteristics, experiences, or concerns working together to complete a program.

A cohort community positions students to network and develop relationships. In addition to learning from the instructors, students benefit from learning from each other. If students have a question or need support, they can turn to their peers. Being regularly exposed to new ideas can expand perspective and spark creativity. 

What is a Cohort?

Coworking Space

Coaching, Mentoring and Peer Support

Accountability Groups

Business Classes
and Networking Events

If accepted into the Cohort Program, you'll receive exclusive access to industry-leading expertise across business strategy, marketing, and finance. 


What's included in the program?

APPLY NOW

We've gathered a team of supportive mentors and educators dedicated to motivate and guide you through the beginning stages of your business.

This is the only business education program intentionally designed for you to feel safe in your vulnerability and set you up for success.

Other players in the education space try to present things in an overly technical way, using influence or their own experiences in a way to make things feel exclusive, effortless - and instant.

We take the opposite approach.

Kate - Owner & Founder of Casi Cielo Cookies

Rather than overload and overwhelm you with content all at once -
classes build on one another with exercises, templates and key takeaways.

During each class, our experienced educators provide you one tool at a time,
and teach you how to implement it into your own business.

Rather than overload and overwhelm you with content all at once -
classes build on one another with exercises, templates and key takeaways.

During each class, our experienced educators provide you one tool at a time,
and teach you how to implement it into your own business.

What Will I Learn?

01

Business Licenses and Insurance

02

Target Market and Competitive Positioning

03

Bookkeeping and Accounting

04

Prices, Packages and Sales

05

Branding and Messaging

06

Organic Marketing and Social Media

07

Website Mechanics and Content

08

Digital Marketing: Google My Business

09

Website Layout and Design

10

Legal: Contracts and Agreements

11

System Automation and Sales Funnel

12

'23 Cohort Class Graduation

- Jessica B.

I recommend this program to every new and seasoned business woman who wants to fix the backend of her business."

"Everyone's so uplifting and supportive!

- Angie C.

"I have a 9-5 job so I haven't been able to give my all to my business. Now, I have the tools to put into practice when I'm ready.

"Gaining the friendships was invaluable to me.

You're ready to make more money and book more clients

You're searching for your tribe -
other new female founders who
get what you're going through

You need help building your marketing, financial and/or growth strategies

Carmen - Owner of Loudoun Thrift

Is this Program Right for Me?

APPLY NOW

The innovative program designed for you to feel safe in your vulnerability and accelerate your business growth through community and purpose.

How Does it Work?

I want to join!

- The Application Process - 

If you are selected to join
the '23 Cohort Class,
you will notified by 1/18. 

Student will be invited to attend the kick-off session on 2/9.

Start

step 03

If you qualify, you will be
contacted to schedule
an interview 
to determine
further qualification.

15-minute interviews will be held
at AWL Creative 1-11 - 1/13.

Interview

step 02

Tap that 'Apply' button and complete the Cohort application.
It's ok if you don't have all
the A's to our Q's!
That's why you're here, right?!

Allow 10-15 minutes to
complete the application.

Click that 'Apply' button and complete the Cohort application.
It's ok if you don't have all the
A's to our Q's!
That's why you're here, right?!

Allow 10-15 minutes to
complete the application.

Apply

step 01

APPLY NOW

- Jennifer B.

I lost a lot of momentum with my business after having a baby. I felt like I missed some of the key milestones when building up my business."

"It was great to have the Cohort so I could get back to the basics and make sure I have a good foundation."

- Laura C.

As a business owner, I also have a clearer idea of what my mission and values are and feel like I can really tailor my services and client experience to achieve those goals." 

"I have a much more well-defined strategy for how I plan to grow my business over time.

We've gathered a team of supportive mentors and educators dedicated to motivate and guide you through the beginning stages of your business.

This is the only business education program intentionally designed for you to feel safe in your vulnerability and set you up for success.

Note: if you're looking for a virtual program, this program won't be the best fit.

FOR FEMALE ENTREPRENEURS

COHORT

creative's

WL

A

OTHER PROGRAMS

What Makes this Program Different?

Other players in the education space try to present things in an overly technical way, using influence or their own experiences in a way to make things feel exclusive, effortless - and instant.

We take the opposite approach.

Classes will be held in-person at AWL Creative in Leesburg, VA

Other players in the education space try to present things in an overly technical way, using influence or their own experiences in a way to make things feel exclusive, effortless - and instant. We take the opposite approach.

In-person classes
ACCOUNTABILITY GROUPS
MENTOR Check-ins
EXPERIENCED EDUCATORS
AFFORDABLE tuition
PEER LEARNING
COMMUNITY SUPPORT

TL;DR

APPLY NOW

With a $250 Deposit

6 PAYMENTs

$158

APPLY NOW

SAVE $150

one-time PAYMENT

$1,050

Call us crazy, but we believe every woman deserves to launch her business on a solid foundation, built from quality education and a supportive community
- regardless of her financial situation.

How Much Does it Cost?

You're already doubting yourself? You need this program!

What if I don't complete the program?

We've got the answers to all of your questions.

How much time do I need for this?

"I want to apply but I have a few questions."

During this six-month comprehensive program, you'll attend in-person classes that focus on the basic fundamentals, critical to the growth and success of your business. By attending the virtual accountability groups, you will utilize the peer-to-peer learning environment, in addition to having the support of your cohort community for motivation and your forward progress.

You'll be invited to a private online platform to access course materials, connect with your peers and mentors,
ask questions, view upcoming events, and more.

Open coworking at AWL Creative is optional on a weekly basis.

01. HOW DOES the COHORT PROGRAM WORK EXACTLY?

Nope! Although we do offer a virtual option for the accountability groups, the program is heavily focused on in-person connections - and honestly, that's what makes this program so successful.

When you're here, you're able to give your full attention, ask questions and make those Important connections you need to grow your business.

All classes are held in-person at AWL Creative, located in Downtown Leesburg, Virginia

02. Is there a virtual option?

Don't let that stop you from applying! We believe that finances should never be a show-stopper when it comes to accessing quality business education.

If you're accepted into the program, come talk to us - we'll figure something out!

03. I want to apply, but I can't afford the tuition

To guarantee you get the most out of this program, we require students to attend all classes. 

We understand things happen that may cause you to unexpectedly miss a class.
However, if you miss two or more classes, this will hinder your program experience.

If you have a vacation scheduled prior to the start of the program, please let us know; your absence won't effect your eligibility or acceptance into the program.

The accountability group sessions, while not mandatory, you're showing up for yourself and the other women in your group.

04. Is attendance mandatory?

You should set aside 3 hours per week for class content, strategic planning and implementing AWL Cohort learnings into your business.

05. HOW MUCH TIME SHOULD I PLAN ON DEDICATING TO THE PROGRAM EACH WEEK?

The short answer... it depends!

The longer answer... if you've been operating as a business for 3+ years, but you don't have a business license, aren't making money, have hit a wall, etc, - you should apply.
Applicants are considered on a case-by-case basis.

06. CAN I APPLY IF I'VE BEEN IN BUSINESS LONGER THAN THREE YEARS?

  • 10/25 - Applications open - applications will be considered in the order that they are submitted online; Qualifying applicants will receive a next- round email inviting them to schedule an in-person interview to determine further qualification

  • 1/6 - Applications close at 11:59 pm
  • 1/11 - 1/13 - Interviews conducted
  • 1/18 - Applicants selected to participate in the program will be notified

Application Timeline

  • Must be within the first 0-3 year stage of your business
  • Must identify as female
  • Must be at least 21 years of age at start of program
  • Must be the majority business owner

Applicant Requirements