Owning a business is not a linear line forward – it’s usually a “two steps forward, one step back” kind of deal. You might be on one level with your business, then you change something in your structure, services, or products, which forces you to start right back at the beginning again.

Let’s talk about the journey…

AWL is evolving into something bigger than any of us could ever imagine. “It’s a good problem to have,” is what my Dad used to tell me whenever I would be struggling with stuff that required… growth. The day after our “proof of concept open house” back in July 2019, it quickly dawned on us that we had a much larger market than we expected – which is a good problem to have. So, because of that growth – our name “A Wedding Loft” doesn’t really work for us anymore.

I’ll admit when I started my “cute, little” wedding business – 14+ years ago – I didn’t know shit.  I, 100% get how hard and scary it can be to run a business and not know what the next move is. I kept asking myself “I wish there was a place that I could go […]